This is perhaps the most obvious method — just find their contact details and pitch them directly. Most of the telegram based pools have an easily identifiable admin and you can message them directly on the messaging platform. But be careful. These admins are being bombarded with messages just like yours and lots of them are quite trigger happy with the “Report Spam” button. If this happens enough you’ll find yourself locked out of your telegram account. We have found that the best approach is to send a message first to the pool chat group requesting permission to send through a Direct Message. Just something simple like:
Hey — can I send through a DM to the admin?
Normally they’ll reply that it’s OK to do so and you can send through a DM safe in the knowledge that it won’t get marked as Spam.
Pros of direct outreach
Easy to do
Cons of direct outreach
Many Pools will just ignore you
Not the most professional way to make contact — could lower the perceived value of your ICO
Method 2: Get someone else to do the outreach for you
At Block Influence we do provide this service for our retained clients. We have built up relationships with a number of ICO Pool admins and we can reach out to them directly to let them know when we’re working with a new client and pitch the service to them.
But what if you’re not a Block Influence client?
Well, again, you have to be careful here. ICO Pools receive lots of approaches from “the CEO” of the next great revolutionary service. Their defences are up and their filters are set to max. You should very carefully select an external service if you find one that offers to perform ICO Pool outreach. So far we have not come across one that we feel confident in recommending — although we will be trialling once such service and will amend this article with our results. If you offer an ICO Pool outreach service and would like to be featured in this article, please let us know and we can consider listing you.
Pros of paid outreach
Easy to do
With the right service, contact is made by experienced pros
Cons of paid outreach
Agency fees can add up
Even paid services cannot reach every pool
Method 3: let the Pools come to you
This is the hardest of the three techniques but has the potential to garner the largest amount of potential contacts with ICO Pools. Many pools will see any type of outreach made to them (especially if done incorrectly) as a red flag. They are looking for the ICOs that have limited allocations for pools are are hard to get into. In order to make that happen you have to first cover all your bases in terms of what the pools are looking for and then get your message out there. Build interest, build community enthusiasm, announce your private sale and then wait for the pools to come to you. But don’t let all of them in.
How do you build that hype?
Some element of hype here is essential. We don’t mean empty hype built on grand promises — but a real community getting excited about an actual product (ideally with an MVP to enthuse about). This counts for both the token buying community and the community related to whatever field your startup is in. There are three clear areas to focus on to generate that hype; 1) PR and marketing, 2) social channels and community building and 3) influencer marketing and relations. At Block Influence we specialise in working with influencers to build that buzz in the token buying community — fuelled primarily by interviews, AMAs and influencer evangelism.
Pros of letting the pools come to you
Potential to reach the largest amount of pools
You want to build buzz around the project anyway so you might as well get started now
Cons of paid outreach
Requires you to have community management in place
Requires you to “launch” your product early
We suggest you start with Method 1 as it’s cheap, quick and easy. If you already have some budget available but don’t want to go to a full public exposure of your product yet then use Method 2. If you have the budget and you’re ready: Method 3.
This article was originally pubished on medium.com, please join the discussion there now.