We’re delighted to welcome B2B marketing leader Joe Rudkin to the founding team as partner and company director.
Joe will lead our acceleration strategy, putting to use more than 18 years’ experience in growth marketing across tech, data, digital, advertising, media, retail and FMCG. He was previously marketing director at global customer data-science company Dunnhumby for five years. Prior to that he worked for global media network Aegis Media (now Dentsu Aegis Network) and its flagship brand Carat, in a variety of group and agency marketing roles.
We’re excited to have Joe on board, and tap into his experience of driving strategic growth for innovative tech products and services. His expertise driving first adoption of digital media and behavioural data is incredibly relevant as we do our bit to professionalise insight and marketing for the still-nascent blockchain industry.
Joe said this regarding his appointment: “The team here at Block Influence have a compelling vision that combines two of my biggest passions: the future of marketing and the global embracement of blockchain. There couldn’t be a more exciting time to build on our strategy in this space, helping the technology leaders of the new era achieve their potential through better, faster insight.”
The core team expansion is great news for Block Influence and builds momentum following a momentous few weeks for the company. Last week we launched LiveLists, an outreach platform for the blockchain industry that harnesses much of what we’ve learned from having established a successful influencer marketing consultancy in this area. The LiveLists software platform drives time and investment efficiencies for blockchain projects and agencies that are looking to engage the advisors, influencers and investors they need to succeed.
Also currently under development by Block Influence is KEE, the world’s first cryptocurrency portfolio tracker integrating expert social sentiment. The app helps traders and investors cut through industry noise in real-time to reach the information they need to make better, faster decisions. It’s been incredibly energising to see so much interest being generated in the pre-order phase.
With Joe on board, and our portfolio expanding, we look forward to accelerating growth and helping many more startups, agencies, consultancies, traders and investors fast-track their path to profit and growth in the coming months.